Daisy

Liliana

Daisy Liliana left home at 17 to pursue her own definition of success—living in Chicago, Hawaii, and now back in California, where she's scaled multiple creative ventures across each state. With a background in biochemistry and a natural eye for aesthetics, she merges logic and artistry to create visuals that feel intentional, emotional, and unforgettable.

As the founder of PM Collections, Daisy built brands known for their confident, elevated, and editorial energy. Her work spans photography, creative direction, event design, and cinematic storytelling, blending visual identity with strategy to craft content that not only looks beautiful but performs.

At Loan Goat, Daisy brings her signature precision and creative instinct to every project—developing campaigns, refining media strategy, and shaping brand narratives that resonate with modern audiences. Her approach bridges luxury with relatability, ensuring every concept feels timeless, captivating, and on-brand.

THE BOTTOM LINE: Daisy Liliana isn't just a creative director—she's a visionary builder. From concept to execution, she turns ideas into experiences, helping brands look, sound, and feel like leaders.